Social Report
Acquired by Vendasta (via Traject acquisition)Centralized social media management platform enabling agencies to manage multiple client accounts with white-label reporting and multi-network scheduling capabilities.
Last updated Feb 8, 2026
- Industry
- Social Media Management
- Business Model
- SaaS
- Target Market
- SMB, Mid-Market
- Employee Count
- 11-50
- Funding
- acquired
- Parent Company
- Vendasta (via Traject acquisition)
- API Available
- Yes
Market Position
Agency-focused social media management platform acquired and integrated into larger marketing ecosystem
Overview
Social Report was a social media management and analytics platform designed primarily for digital marketing agencies managing multiple client accounts. The platform provided a centralized solution for scheduling content across multiple social networks, monitoring engagement metrics in real-time, and generating white-label reports that agencies could brand as their own. Social Report positioned itself as an agency-focused alternative to broader social media management tools, emphasizing multi-client management capabilities and professional reporting features. The company operated in the competitive social media management software space, competing with established players like Hootsuite, Sprout Social, and Buffer. Social Report was acquired by Traject in 2019, which later became part of the Vendasta ecosystem. Following the acquisition, the standalone Social Report brand was gradually integrated into Vendasta's broader marketing platform offerings, effectively ending its operation as an independent product.
Products & Features
Social Media Scheduling
Multi-network content scheduling and publishing across major social platforms
Analytics & Reporting
White-label reporting with customizable metrics and agency branding
Social Listening
Real-time monitoring of brand mentions and engagement across social channels
Multi-Client Management
Centralized dashboard for managing multiple client social media accounts
Content Calendar
Visual content planning and scheduling interface
Key Features
White-label reportingMulti-client account managementCross-platform social media schedulingReal-time analytics dashboardSocial listening and monitoringContent calendarTeam collaboration toolsBulk schedulingRSS feed integrationCustom branding options
Use Cases
Digital marketing agencies managing multiple client social accountsSocial media content scheduling and publishingClient reporting and analyticsBrand monitoring and social listeningMulti-platform social media campaign managementTeam collaboration on social media content
Customer Segments
Digital marketing agenciesSocial media management agenciesSmall to medium-sized businessesMarketing consultantsFreelance social media managers