Groove

Leading sales engagement platform with strong Salesforce integration, now part of Clari's revenue operations suite

Groove is a sales engagement platform that provides B2B sales teams with tools to streamline outreach, automate workflows, and optimize customer interactions throughout the sales cycle. The platform serves as a centralized hub for managing multi-channel communication across email, phone, and social media, enabling sales professionals to create and execute complex engagement sequences while maintaining personalized interactions with prospects. Groove was acquired by Clari in 2021, integrating its sales engagement capabilities into Clari's revenue operations platform. While Groove operates in the sales technology space rather than traditional advertising technology (AdTech), it shares some characteristics with MarTech platforms in terms of automation and customer engagement capabilities. Groove's platform is particularly known for its deep integration with Salesforce CRM, providing sales teams with workflow automation, email tracking, analytics, and reporting capabilities directly within their existing CRM environment. The company has positioned itself as a solution for mid-market and enterprise sales organizations looking to increase productivity and improve sales outcomes through better engagement strategies and data-driven insights.