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Brief

Zoho Marketing Automation

Marketing AutomationProduct· part of Zoho

Zoho Marketing Automation is a multichannel software solution built to streamline marketing workflows and generate sales-ready leads.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2019
HQ
Chennai, Tamil Nadu, India
Parent
Zoho
Connections
16

AI-drafted from public sources7 sources cited

At a glance

Employees
10000+
Revenue
Part of Zoho Corporation, estimated $1B+ annual revenue overall
15integrations1corporate family
Marketing AnalyticsMarketing Automation

About

Affordable, ecosystem-integrated marketing automation platform positioned as a strong alternative to HubSpot and Marketo for SMBs and mid-market businesses within the Zoho ecosystem

Zoho Marketing Automation is a multichannel software solution built to streamline marketing workflows and generate sales-ready leads. Rather than functioning as a simple email campaign platform, it operates as a full-funnel, multi-channel, behavior-driven system encompassing lead scoring, web tracking, attribution, and personalized customer journeys. It serves marketers looking to reach prospects through channels including SMS, WhatsApp, email, and social media, delivering personalized messages through automated lead nurturing campaigns. Its Advanced Analytics capability allows users to analyze and visualize marketing data in depth, track campaign performance, identify trends, and gain insights to optimize lead generation, customer engagement, and conversion rates. Typical users include B2B demand generation teams, SaaS businesses, e-commerce operators, and account-based marketers targeting high-value enterprise prospects across multiple channels and touchpoints. Source 1: zoho.com — Zoho Marketing Automation Source 2: bizappln.com — Zoho Campaigns vs Zoho Marketing Automation Source 3: zoho.com — Zoho Marketing Automation Advanced Analytics

Business model

SaaS

Target market

SMB, Mid-Market

What they offer

  • Journey Builder

    Visual drag-and-drop workflow automation tool for creating multi-step customer journeys and lead nurturing sequences

  • Lead Scoring

    Automated scoring system that ranks leads based on behavior, demographics, and engagement to prioritize sales outreach

  • Email Campaign Manager

    Tool for designing, scheduling, and sending personalized email campaigns with A/B testing capabilities

  • Landing Page Builder

    Drag-and-drop editor for creating optimized landing pages and web forms to capture leads

  • Audience Segmentation

    Advanced segmentation engine to group contacts based on behavior, attributes, and engagement history

  • Campaign Analytics

    Detailed reporting and analytics dashboard tracking campaign performance, conversions, and ROI

  • Social Media Marketing

    Tools to schedule, publish, and monitor social media posts across multiple platforms

  • Web Engagement Tracking

    Website visitor tracking and behavioral analytics to personalize marketing touchpoints

Key features

Multi-channel campaign automation (email, SMS, social, web)Visual journey/workflow builderLead scoring and gradingAdvanced audience segmentationLanding page and form builderA/B testing for campaignsDeep integration with Zoho CRMReal-time campaign analytics and reportingWeb visitor trackingPersonalization and dynamic content

Use cases

Automated lead nurturing and drip campaignsMulti-channel marketing campaign managementCustomer onboarding automationE-commerce marketing and cart abandonment workflowsEvent-triggered personalized communicationsSales and marketing alignment via CRM integrationRe-engagement campaigns for dormant contactsB2B demand generation and pipeline acceleration

Customer segments

Small and medium-sized businesses (SMBs)Mid-market companiesE-commerce businessesB2B technology companiesMarketing agenciesExisting Zoho ecosystem customers

Tech & specs

Technology stack

Cloud-based SaaS infrastructureREST APIWebhooksAI/ML for predictive lead scoringHTML/CSS email editorJavaScript-based web tracking

Security & compliance

GDPRCCPAISO 27001SOC 2

Deployment

Cloud

API

Yes

Corporate history
  1. 2019 · Founded
Connection details
See integrations with Zoho Marketing Automation (15)

Explore further

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