Zoho Analytics

Leading self-service BI platform within the Zoho ecosystem with strong presence in SMB and mid-market segments

Zoho Analytics is a comprehensive business intelligence and data analytics platform developed by Zoho Corporation, a global software company. The platform enables businesses to connect to various data sources, create interactive dashboards, perform advanced analytics, and generate insightful reports without requiring extensive technical expertise. With its self-service approach, Zoho Analytics empowers users across organizations to make data-driven decisions through intuitive drag-and-drop interfaces and AI-powered insights. While not strictly an AdTech platform, Zoho Analytics serves the advertising and marketing technology ecosystem by providing analytics capabilities that help marketing teams, agencies, and AdTech companies analyze campaign performance, track ROI, and optimize advertising spend. The platform integrates with numerous marketing and advertising platforms including Google Ads, Facebook Ads, and various marketing automation tools, making it a valuable analytics layer for AdTech operations. As part of Zoho Corporation's extensive suite of business applications, Zoho Analytics benefits from deep integration with other Zoho products while also offering standalone capabilities for organizations seeking a unified analytics solution. The platform competes in the broader business intelligence market while serving specific needs within the marketing and advertising analytics space.