Zoho Analytics complements advertising operations with data & analytics
Zoho Analytics positions itself as an affordable, user-friendly alternative to enterprise-grade BI tools, targeting the mid-market segment with comprehensive features at competitive pricing. As part of the Zoho ecosystem, it benefits from strong integration capabilities and brand recognition among SMBs already using Zoho products.
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Zoho Analytics is a comprehensive cloud-based business intelligence and data analytics platform designed to empower organizations of all sizes to transform raw data into actionable insights. The platform enables users to create insightful reports, build interactive dashboards, and perform advanced analytics without requiring extensive technical expertise. As part of the broader Zoho ecosystem, Zoho Analytics integrates seamlessly with numerous business applications, allowing companies to consolidate data from multiple sources and gain a unified view of their operations. The platform offers a self-service analytics approach, enabling business users, analysts, and data professionals to explore data through an intuitive drag-and-drop interface while also providing advanced capabilities such as AI-powered insights, predictive analytics, and custom SQL querying for power users. Zoho Analytics supports a wide range of data sources including databases, cloud storage, business applications, and file uploads, making it a versatile solution for diverse analytical needs. With features like collaborative sharing, embedded analytics, and white-labeling options, the platform serves both internal business intelligence requirements and customer-facing analytics use cases across industries including retail, finance, healthcare, education, and professional services.
Basic information available
Market Position
Classified as C in space. This indicates emerging player status.
Last updated: 10/24/2025