Episerver

Episerver is a prominent digital experience platform (DXP) provider that enables enterprises and mid-market organizations to deliver personalized, omnichannel customer experiences across multiple digital touchpoints. The platform integrates content management system (CMS), digital commerce, and marketing automation capabilities into a unified solution, allowing brands to create, manage, and optimize digital experiences for web, mobile, and emerging channels. With a focus on both B2B and B2C business models, Episerver serves diverse industries including retail, financial services, healthcare, manufacturing, and technology sectors. Built on a modular architecture, Episerver's platform allows organizations to adopt capabilities incrementally based on their digital maturity and specific business requirements. The solution features advanced personalization engines, AI-driven product recommendations, comprehensive analytics, and experimentation tools that help businesses understand customer behavior and deliver contextually relevant experiences throughout the customer journey. The platform is designed to support complex commerce scenarios, multi-site and multi-brand management, and global deployments with localization capabilities. Episerver was acquired by Insight Partners and later merged with Insite Software, eventually rebranding to Optimizely in 2021, consolidating its position as a leader in the digital experience and experimentation space.