Episerver

Leading DXP provider, merged with Optimizely in 2020 to form expanded digital experience optimization platform

Episerver, now known as Optimizely following its merger in 2020, was a leading digital experience platform (DXP) provider that specialized in content management, digital commerce, and marketing automation. The company provided enterprise-grade solutions that enabled organizations to create, manage, and optimize personalized digital experiences across web, mobile, and other channels. Episerver's platform combined CMS capabilities with e-commerce functionality and AI-driven personalization tools, serving both B2B and B2C organizations globally. The company was particularly strong in the European and North American markets, competing with platforms like Adobe Experience Manager, Sitecore, and Acquia. In October 2020, Episerver merged with Optimizely (the A/B testing and experimentation platform) in a transaction that created a comprehensive digital experience optimization company. The combined entity retained the Optimizely brand name, with Episerver's DXP capabilities becoming core components of the expanded platform. This merger positioned the company as a major player in the digital experience and marketing technology space, offering end-to-end solutions for content management, commerce, experimentation, and personalization.