Episerver

Leading enterprise DXP provider, now integrated into Optimizely's platform

Episerver was a leading digital experience platform (DXP) provider founded in Sweden that specialized in content management systems (CMS), digital commerce, and marketing automation solutions. The company served enterprise clients globally, helping them create, manage, and optimize digital experiences across web, mobile, and other channels. In October 2018, Episerver acquired Optimizely, the experimentation and personalization platform, and subsequently rebranded the combined entity as Optimizely in 2020. Today, the Episerver product line continues to operate as part of Optimizely's broader digital experience platform, with the Episerver CMS and Commerce Cloud products integrated into Optimizely's suite of solutions. The merger created one of the most comprehensive digital experience platforms in the market, combining Episerver's strength in content management and commerce with Optimizely's expertise in experimentation and personalization. The combined platform now serves thousands of enterprise customers worldwide, competing against major players in the digital experience and MarTech space.