Carts Guru
C · Marketing TechnologySubsidiaryHelps e-commerce businesses recover lost sales from abandoned carts and increase customer lifetime value through automated, personalized multi-channel marketing campaigns across email, SMS, and messaging platforms.
Last updated Feb 18, 2026
- Industry
- Marketing Automation / E-commerce Technology
- Business Model
- SaaS
- Target Market
- SMB
- Employee Count
- 11-50
- Funding
- $2.7M
- Parent Company
- Brevo
- API Available
- Yes
Market Position
Specialized e-commerce marketing automation provider focused on cart recovery and multi-channel customer engagement for small to medium-sized online retailers
Overview
Carts Guru is a marketing automation platform specifically designed for e-commerce businesses, focusing on customer retention and conversion optimization. The platform specializes in recovering abandoned shopping carts and engaging customers through multi-channel marketing campaigns including email, SMS, Facebook Messenger, and web push notifications. Founded in France, Carts Guru positions itself as an all-in-one solution for online retailers looking to increase sales through automated, personalized customer communications. In the AdTech and MarTech ecosystem, Carts Guru occupies a niche focused on e-commerce conversion optimization and customer lifecycle marketing. The platform integrates with major e-commerce platforms like Shopify, WooCommerce, PrestaShop, and Magento, making it accessible to small and medium-sized online retailers. Its core strength lies in combining cart abandonment recovery with broader marketing automation capabilities, allowing merchants to create targeted campaigns based on customer behavior, purchase history, and engagement patterns.
Products & Features
Cart Abandonment Recovery
Automated campaigns to recover abandoned shopping carts through personalized reminders across multiple channels
Multi-Channel Marketing
Unified platform for email, SMS, Facebook Messenger, and web push notification campaigns
Customer Segmentation
Advanced segmentation tools to target customers based on behavior, purchase history, and engagement
Marketing Automation
Pre-built and customizable automation workflows for customer lifecycle marketing
Analytics & Reporting
Performance tracking and insights on campaign effectiveness and revenue attribution
Key Features
Abandoned cart recoveryMulti-channel campaigns (Email, SMS, Push, Messenger)Customer segmentationMarketing automation workflowsPersonalization engineA/B testingReal-time analyticsE-commerce platform integrationsProduct recommendationsCustomer lifecycle tracking
Use Cases
Recovering abandoned shopping cartsWelcome series for new customersPost-purchase follow-up campaignsWin-back campaigns for inactive customersProduct recommendation campaignsPromotional campaigns and seasonal salesCustomer loyalty and retention programsCross-sell and upsell campaigns
Customer Segments
Small e-commerce businessesMedium-sized online retailersShopify merchantsWooCommerce storesPrestaShop usersMagento merchantsFashion and apparel retailersConsumer goods e-commerce