Marketo Engage delivers powerful marketing automation that enables businesses to attract, segment, and nurture customers at scale with personalized, cross-channel experiences. As part of Adobe Experience Cloud, it provides enterprise-grade capabilities with deep integration across the Adobe ecosystem for comprehensive customer journey orchestration.
Last updated Feb 8, 2026
Leader in B2B marketing automation, part of Adobe Experience Cloud
Marketo is a leading marketing automation platform that was acquired by Adobe in 2018 for $4.75 billion, becoming a cornerstone of Adobe Experience Cloud. The platform provides comprehensive B2B and B2C marketing automation capabilities, enabling businesses to manage lead generation, nurture campaigns, email marketing, account-based marketing, and customer engagement across multiple channels. Marketo Engage, as it's now branded within Adobe's ecosystem, serves thousands of organizations globally and is recognized as a leader in the marketing automation space. As part of Adobe Experience Cloud, Marketo benefits from deep integration with Adobe's suite of marketing, analytics, and creative tools, including Adobe Analytics, Adobe Target, and Adobe Campaign. The platform is particularly strong in B2B marketing automation, offering sophisticated lead scoring, revenue attribution, and account-based marketing capabilities. Marketo's position within Adobe has strengthened its enterprise credentials while maintaining its reputation for powerful automation workflows, comprehensive API access, and extensive third-party integrations through its LaunchPoint ecosystem.
Core marketing automation platform for lead management, email marketing, and customer engagement
Lead scoring, nurturing, and lifecycle management capabilities
Advanced email creation, personalization, and delivery tools
ABM capabilities for targeting and engaging key accounts
Revenue attribution, campaign analytics, and performance reporting
Real-time website personalization based on visitor behavior and attributes
AI-powered content recommendations for improved engagement
CRM integration providing sales teams with marketing intelligence