Marketo Engage delivers powerful marketing automation that enables businesses to attract, segment, and nurture customers at scale with personalized, cross-channel experiences. As part of Adobe Experience Cloud, it provides enterprise-grade capabilities with deep integration across the Adobe ecosystem for comprehensive customer journey orchestration.
Last updated Feb 8, 2026
- Industry
- Marketing Automation
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 1001-5000
- Funding
- $108M
- Revenue Range
- $300M-500M
- Stock Symbol
- NASDAQ:ADBE
- Parent Company
- Adobe Inc.
- API Available
- Yes
Market Position
Leader in B2B marketing automation, part of Adobe Experience Cloud
Overview
Marketo is a leading marketing automation platform that was acquired by Adobe in 2018 for $4.75 billion, becoming a cornerstone of Adobe Experience Cloud. The platform provides comprehensive B2B and B2C marketing automation capabilities, enabling businesses to manage lead generation, nurture campaigns, email marketing, account-based marketing, and customer engagement across multiple channels. Marketo Engage, as it's now branded within Adobe's ecosystem, serves thousands of organizations globally and is recognized as a leader in the marketing automation space. As part of Adobe Experience Cloud, Marketo benefits from deep integration with Adobe's suite of marketing, analytics, and creative tools, including Adobe Analytics, Adobe Target, and Adobe Campaign. The platform is particularly strong in B2B marketing automation, offering sophisticated lead scoring, revenue attribution, and account-based marketing capabilities. Marketo's position within Adobe has strengthened its enterprise credentials while maintaining its reputation for powerful automation workflows, comprehensive API access, and extensive third-party integrations through its LaunchPoint ecosystem.
Products & Features
Marketo Engage
Core marketing automation platform for lead management, email marketing, and customer engagement
Lead Management
Lead scoring, nurturing, and lifecycle management capabilities
Email Marketing
Advanced email creation, personalization, and delivery tools
Account-Based Marketing
ABM capabilities for targeting and engaging key accounts
Marketing Analytics
Revenue attribution, campaign analytics, and performance reporting
Web Personalization
Real-time website personalization based on visitor behavior and attributes
Predictive Content
AI-powered content recommendations for improved engagement
Sales Insight
CRM integration providing sales teams with marketing intelligence
Key Features
Advanced lead scoring and nurturingMulti-channel campaign orchestrationAccount-based marketing (ABM)Email marketing and automationLanding page and form builderRevenue attribution modelingCRM integration (Salesforce, Microsoft Dynamics)Web personalizationPredictive analytics and AIMobile marketingSocial marketingEvent marketing managementAPI and webhook capabilitiesA/B and multivariate testing
Use Cases
B2B lead generation and nurturingAccount-based marketing campaignsMulti-touch revenue attributionEmail marketing automationCustomer lifecycle managementEvent marketing and webinar promotionSales and marketing alignmentCross-sell and upsell campaignsCustomer retention and engagementMarketing ROI measurementPersonalized customer journeysLead scoring and qualification
Customer Segments
Enterprise B2B companiesMid-market B2B organizationsTechnology companiesFinancial servicesHealthcare and life sciencesManufacturingProfessional servicesHigher educationB2C brands with complex customer journeys