Maropost

Mid-tier unified customer engagement platform competing with enterprise marketing automation solutions

Maropost is a unified customer engagement platform that provides businesses with tools to connect with customers across multiple channels including email, SMS, mobile, and social media. The company offers an integrated suite of solutions encompassing email marketing, marketing automation, e-commerce capabilities, and customer service tools, all designed to help businesses create personalized customer journeys and improve retention rates. Founded in 2011 and headquartered in Toronto, Canada, Maropost serves a diverse range of industries including retail, e-commerce, hospitality, and media. In the marketing technology ecosystem, Maropost positions itself as an alternative to larger enterprise platforms by offering a comprehensive, unified solution that combines marketing automation, commerce, and service capabilities in a single platform. The company has grown through both organic development and strategic acquisitions, including the purchase of Neto (an e-commerce platform) and Selz, expanding its capabilities in the e-commerce space. Maropost targets mid-market to enterprise businesses that require sophisticated marketing automation and customer engagement tools but seek a more integrated and cost-effective solution than traditional enterprise platforms.