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Salesforce Pardot
MarTech
Tier ADirect Ecosystem
Acquired
Salesforce Pardot delivers essential marketing automation services for the adtech industry
Updated 3 months ago ⚠️
Founded2007
Employees500-1000
San Francisco, USA
FundingAcquired by Salesforce in 2012 for $2.5 billion
MarTech
Why This Matters to AdTech
ADirect Ecosystem
Salesforce Pardot provides essential services that support and enhance advertising operations, enabling better targeting, measurement, or optimization.
Basic Classification60% confidence
Pardot is a B2B marketing automation software owned by Salesforce. It helps businesses automate their marketing processes, generate leads, and nurture them through the sales funnel.
Corporate Relationships
Rich Data Profile(115/100)
Quick Facts
- Industry
- Marketing Automation
- Status
- acquired
- Founded
- 2007
- Employees
- 500-1000
- Location
- San Francisco, USA
Contact & Links
Corporate Family
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Intelligence Coverage
Basic information available
0
connections
💡 Intelligence Insights
Market Position
Classified as A in MarTech space. This indicates emerging player status.
Data Quality & Trust
Data Completeness100%
Profile Completeness100%
Last updated: 11/16/2025