Hightouch Launches Exposure Log Matching for The Trade Desk

Advertisers and media networks can now tie campaign exposure directly to their own consented customer and household records, delivered straight to the warehouse without an intermediary identity layer. Hightouch, the leading Composable CDP and Agentic Marketing Platform, announced Exposure Log Matching for The Trade Desk. The new Match Booster capability resolves The Trade Desk’s Raw […]