Kashish Gupta

Kashish Gupta is best known as the co-founder and CEO of Hightouch, the company credited with coining and popularizing the concept of the 'Composable CDP' — a data activation approach that leverages a brand's existing data warehouse rather than requiring a separate customer data platform silo. This architectural shift has had significant implications for AdTech, enabling marketers to sync first-party audiences directly from cloud data warehouses like Snowflake, BigQuery, and Databricks into paid media platforms, CRMs, and marketing tools with greater fidelity and control. As third-party cookies have declined, Hightouch's model has become increasingly central to how enterprise advertisers manage identity and audience activation. Gupta co-founded Hightouch alongside Josh Curl and Tejas Manohar after the team recognized a gap between where enterprise data was living (modern cloud data warehouses) and where marketers needed it (ad platforms, engagement tools). Under his leadership, Hightouch has grown to serve major enterprise brands and has raised significant venture funding, becoming one of the more prominent infrastructure players in the modern data and AdTech stack. His background includes experience at Flexport and studies at Harvard, where he developed an interest in data infrastructure and operations. Gupta is an active voice in the data and marketing technology community, frequently writing and speaking about the future of CDPs, first-party data strategy, and the composable data stack. He has positioned Hightouch at the intersection of data engineering and marketing technology, making him a notable figure for both technical and marketing audiences navigating the post-cookie advertising landscape.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026