13 alternatives to Adobe Experience Platform in the AdTech landscape, grouped by category.
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ActionIQActionIQ is an enterprise-grade customer data platform built primarily for large B2C organizations…
AgiloneAgilOne was a customer data platform and predictive marketing analytics solution that helped…
HightouchHightouch is a reverse ETL (extract, transform, load) platform that helps companies sync their data…
mParticlemParticle is a leading customer data platform (CDP) that helps enterprises collect, unify, and…
OptimizelyOptimizely is a digital experience platform that brings marketing and product teams together so…
Oracle CX AIOracle's AI-powered customer experience platform that unifies marketing, sales, and service data to…
SalesforceSalesforce is a software company recognized as the leading CRM vendor, with its market scope…- Salesforce Data 360Salesforce Data 360 (formerly Data Cloud) is a Salesforce platform that blends real-time data…
SAP Customer Data PlatformSAP's enterprise customer data platform that unifies customer data across touchpoints to enable…
Segment.ioSegment.io is a customer data platform (CDP) that handles data governance, data integration, and…
TealiumTealium is a leading enterprise customer data platform (CDP) and tag management solution founded in…
Treasure DataTreasure Data, which officially rebranded as Treasure AI in April 2026, is an enterprise customer…
ZeotapZeotap is an enterprise software company whose core product is a Customer Data Platform built to…