Bespoke Sports & Entertainment

Boutique-to-mid-tier sports and entertainment marketing agency now operating within Publicis Groupe's global network, offering specialized sponsorship and activation expertise

Bespoke Sports & Entertainment is a full-service sports and entertainment marketing agency that helps brands connect with consumers through strategic sponsorships, partnerships, and experiential marketing programs. The agency works with both brands seeking to leverage sports and entertainment platforms and rights holders looking to maximize the value of their properties. Their services span sponsorship consulting, activation strategy, content creation, and measurement analytics. Founded with a focus on delivering customized, data-informed marketing solutions within the sports and entertainment space, Bespoke has built a reputation for crafting tailored strategies rather than off-the-shelf packages — a philosophy reflected in its name. The agency serves a range of clients across professional sports leagues, entertainment properties, and major consumer brands seeking authentic audience engagement. In 2025, Bespoke Sports & Entertainment was acquired by Publicis Groupe, the global communications and advertising conglomerate. This acquisition positions Bespoke within Publicis's broader sports and entertainment vertical, giving it access to expanded resources, global reach, and integration with Publicis's data and technology capabilities. The deal reflects the growing strategic importance of sports marketing as brands increasingly compete for live, engaged audiences in an era of fragmented media consumption.