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Brief

Infobip

Customer Communications

A single platform for omnichannel customer engagement — connecting businesses to customers across every major messaging channel with global carrier-grade reach and enterprise-grade reliability.

Last updated Oct 23, 2026 by ATDb automated enrichment

Founded
2006
HQ
Vodnjan, Istria County, Croatia
Connections
1

AI-drafted from public sources1 source cited

At a glance

Employees
5001-10000
Funding
$500M+
Revenue
$1B+

About

One of the largest global CPaaS providers with direct carrier connections worldwide, competing with Twilio, Vonage, and Sinch

Infobip is a leading global cloud communications platform founded in 2006 and headquartered in Vodnjan, Croatia. The company provides a comprehensive omnichannel customer engagement suite that enables enterprises to communicate with their customers via SMS, RCS, WhatsApp, Viber, email, voice, push notifications, and live chat. Its platform spans connectivity, customer engagement, and customer support, serving over 70% of the global population through direct operator connections across more than 60 countries. For marketers and advertisers, Infobip is a critical infrastructure layer enabling personalized, data-driven customer communications at scale. Its Moments product is a customer engagement hub that allows brands to orchestrate multichannel marketing campaigns, automate customer journeys, and deliver targeted messaging based on behavioral data. The platform is widely used for promotional messaging, transactional alerts, loyalty programs, and conversational marketing — making it a significant player in the marketing technology ecosystem. Infobip serves over 2,000 enterprise customers globally, including major financial institutions, retailers, telecoms, and technology companies. The company has grown organically and through acquisitions, including the purchase of Peerless Network and OpenMarket, significantly expanding its reach in North America. With a valuation exceeding $1 billion following a 2021 funding round, Infobip is one of the largest privately held CPaaS (Communications Platform as a Service) providers in the world.

Business model

SaaS / Usage-based CPaaS

Target market

Enterprise

What they offer

  • Moments

    Omnichannel customer engagement hub for orchestrating marketing campaigns and automated customer journeys across SMS, email, WhatsApp, and more

  • Conversations

    Cloud contact center solution enabling customer support across digital channels with AI-assisted agent tools

  • Answers

    AI-powered chatbot builder for automating customer interactions on messaging channels

  • People

    Customer data platform (CDP) for building unified customer profiles and segmenting audiences for targeted communications

  • Infobip SMS API

    Programmable SMS API for sending and receiving messages globally with high deliverability

  • WhatsApp Business API

    Enterprise access to WhatsApp messaging for customer notifications, support, and marketing

  • Email API

    Scalable email delivery infrastructure for transactional and marketing emails

  • Voice

    Programmable voice calls, IVR, and text-to-speech capabilities for customer communications

  • RCS Business Messaging

    Rich Communication Services messaging enabling branded, interactive messages on Android devices

  • Viber for Business

    Business messaging over the Viber platform for customer engagement in markets where Viber is popular

Key features

Direct operator connections in 60+ countriesOmnichannel campaign orchestrationAI-powered chatbots and automationBuilt-in customer data platformReal-time analytics and reportingGlobal SMS, WhatsApp, RCS, email, and voice supportTwo-way conversational messagingJourney builder with behavioral triggersGDPR-compliant data handling24/7 global support

Use cases

Promotional and marketing campaign messagingTransactional notifications (order confirmations, shipping alerts)Two-factor authentication (2FA) and OTP deliveryConversational marketing via WhatsApp and RCSCustomer loyalty and retention programsAutomated customer onboarding journeysCustomer support via digital channelsAppointment reminders and alertsFraud prevention alertsRe-engagement campaigns

Customer segments

Financial services and bankingRetail and e-commerceTelecommunicationsHealthcareTravel and hospitalityTechnology companiesLogistics and delivery

Tech & specs

Technology stack

REST APIsWebhooksAI/ML for chatbots and personalizationCloud-native infrastructureReal-time data processingCustomer Data Platform (CDP)SMPP protocol for SMSWebRTC for voice

Security & compliance

GDPRISO 27001SOC 2PCI DSSHIPAACCPA

Deployment

CloudHybridOn-premise

API

Yes

Corporate history
  1. 2006 · Founded
Connection details

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