Levi Strauss

Global market leader in denim apparel; one of the most recognized clothing brands in the world with over 170 years of brand heritage

Levi Strauss & Co. is a global apparel company founded in 1853 and headquartered in San Francisco, California. The company is credited with inventing blue jeans and remains one of the most recognized clothing brands in the world, selling products in more than 110 countries through its Levi's, Dockers, Beyond Yoga, and Denizen brands. Its product range spans jeans, pants, tops, jackets, and accessories across men's, women's, and children's categories. As a major consumer brand, Levi Strauss is a significant advertiser and marketer, investing heavily in brand campaigns across television, digital, social media, and out-of-home channels. The company has a long history of culturally resonant advertising, including collaborations with musicians, athletes, and cultural figures. Its marketing strategy emphasizes brand heritage, sustainability, and inclusivity, and it works with major creative and media agencies to execute global campaigns. Levi Strauss went public on the New York Stock Exchange in 2019 (ticker: LEVI), having previously been a privately held company for decades. The company operates a direct-to-consumer business through its own retail stores and e-commerce platforms alongside wholesale distribution through major department stores and specialty retailers. Annual revenues exceed $6 billion, making it one of the largest apparel companies globally.