Gladly enables advertising technology through customer support
Gladly positions itself as a differentiated player in the customer service software market by challenging the traditional ticket-based paradigm with a people-centered approach. The company targets brands that prioritize customer relationships and lifetime value over transactional support efficiency, competing in the premium segment of the customer service platform market.
B2B SaaS View similar →
Gladly is a customer service software platform that fundamentally reimagines how brands deliver customer support by placing people, rather than tickets, at the center of every interaction. The platform creates a single, lifelong conversation thread for each customer that spans all communication channels—including voice, email, SMS, chat, and social media—enabling support teams to deliver seamless, contextual, and radically personal service experiences. This people-centered approach eliminates the fragmentation inherent in traditional ticketing systems, where customer interactions are broken into isolated cases that force customers to repeatedly explain their issues and prevent agents from building meaningful relationships. Designed specifically for modern, customer-centric brands in retail, e-commerce, and consumer sectors, Gladly serves mid-market to enterprise companies that view customer experience as a strategic competitive advantage. The platform is particularly valuable for brands with high customer lifetime value and repeat purchase patterns, where relationship quality directly impacts revenue and retention. By consolidating customer data, conversation history, purchase records, and preferences into a unified agent interface, Gladly empowers support teams to deliver informed, personalized interactions that strengthen customer loyalty and drive business outcomes. The platform integrates seamlessly with major e-commerce platforms, CRM systems, and business tools to provide comprehensive customer context at every touchpoint.
Basic information available
Market Position
Classified as B in space. This indicates emerging player status.
Last updated: 11/9/2025