Carter's

Largest branded marketer of baby and young children's apparel in North America, with dominant brand recognition and a broad multichannel distribution network.

Carter's, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. Founded in 1865 by William Carter, the company has grown into a multi-brand retail and wholesale powerhouse, selling products under the Carter's, OshKosh B'gosh, Skip Hop, and Little Planet labels. The company distributes through its own retail stores, e-commerce platforms, and wholesale partnerships with major retailers such as Walmart, Target, and Amazon. As a major consumer brand, Carter's invests significantly in marketing and advertising to reach parents and gift-givers. The company employs multichannel marketing strategies including digital advertising, social media campaigns, email marketing, loyalty programs, and seasonal promotional events. Its marketing efforts are central to maintaining brand awareness and driving traffic to both its physical stores and its direct-to-consumer digital channels. Carter's is publicly traded on the New York Stock Exchange and operates more than 800 company-operated retail stores in the United States and Canada, as well as international operations through licensees and partners. The company's scale and consistent consumer spending on children's essentials make it a significant advertiser in the retail and apparel space, working with agencies and media partners to reach its core demographic of parents with children aged 0–8.