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Sharon Price John

Operator

Sharon Price John is the President and CEO of Carter's, Inc., the largest branded marketer of young children's apparel in North America, with brands including Carter's and OshKosh B'gosh. She joined Carter's in 2013 and has led the company through significant growth, digital transformation, and international expansion, while stewarding some of the most recognized children's brands in the world. Before joining Carter's, John held senior leadership roles at major consumer brands, including President of Build-A-Bear Workshop, where she led a turnaround of the experiential retail brand. Her career has been defined by brand revitalization, consumer insight, and marketing-driven growth strategies across children's and family-oriented consumer categories. John is widely regarded as a skilled operator who combines deep marketing expertise with strong business acumen. She has championed data-driven marketing, loyalty programs, and omnichannel retail strategies at Carter's, helping the company navigate shifts in consumer behavior and the competitive children's apparel market.

Last updated Oct 24, 2026 by ATDb automated enrichment

Role
CEO
Company
Carter's
Based
Atlanta, Georgia, United States
Boards
1
Connections
1

AI-drafted from public sources1 source cited

Years in industry
30 years

Bio

Sharon Price John is the President and CEO of Carter's, Inc., the largest branded marketer of young children's apparel in North America, with brands including Carter's and OshKosh B'gosh. She joined Carter's in 2013 and has led the company through significant growth, digital transformation, and international expansion, while stewarding some of the most recognized children's brands in the world. Before joining Carter's, John held senior leadership roles at major consumer brands, including President of Build-A-Bear Workshop, where she led a turnaround of the experiential retail brand. Her career has been defined by brand revitalization, consumer insight, and marketing-driven growth strategies across children's and family-oriented consumer categories. John is widely regarded as a skilled operator who combines deep marketing expertise with strong business acumen. She has championed data-driven marketing, loyalty programs, and omnichannel retail strategies at Carter's, helping the company navigate shifts in consumer behavior and the competitive children's apparel market.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Brand ManagementConsumer MarketingChildren's ApparelOmnichannel RetailLoyalty ProgramsRetail TurnaroundDigital TransformationInternational Expansion

Education

  • MBA, University of North Carolina at Chapel Hill
  • BA, University of North Carolina at Chapel Hill

Speaking topics

Brand Building and Consumer MarketingRetail Leadership and TransformationChildren's Consumer Markets

Recognition

Notable achievements

  • Led Carter's as the largest branded marketer of young children's apparel in North America
  • Drove international expansion and digital growth at Carter's following her appointment as CEO in 2013
  • Led brand turnaround at Build-A-Bear Workshop prior to joining Carter's
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