Keurig Dr Pepper

One of the top three beverage companies in North America, competing with Coca-Cola and PepsiCo across hot and cold drink categories

Keurig Dr Pepper is one of North America's largest beverage companies, with a portfolio spanning more than 125 owned, licensed, and partner brands including Dr Pepper, 7UP, Snapple, Canada Dry, Green Mountain Coffee Roasters, and the Keurig brewing system. Formed through the 2018 merger of Keurig Green Mountain and Dr Pepper Snapple Group, KDP operates across both the at-home brewing segment and the broader cold beverage market, distributing products through retail, foodservice, and direct-to-consumer channels. As a major consumer packaged goods (CPG) company, KDP is a significant advertiser and marketing spender, investing heavily in brand advertising across television, digital, social media, and sponsorships. The company runs large-scale consumer marketing campaigns for flagship brands and partners with media agencies and platforms to reach broad audiences. KDP's marketing organization is a key customer for advertising technology, media buying, and data-driven marketing solutions. KDP is publicly traded on Nasdaq and reported revenues exceeding $14 billion annually. JAB Holding Company holds a significant ownership stake. The company competes directly with PepsiCo and Coca-Cola in the beverage space and continues to invest in innovation, e-commerce, and direct-to-consumer marketing capabilities.