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Drew Panayiotou

Operator

Drew Panayiotou is a senior marketing executive with deep roots in consumer packaged goods, best known for his work building and revitalizing major beverage and food brands. As Chief Marketing and Innovation Officer at Keurig Dr Pepper, he oversees brand strategy, marketing communications, and innovation across the company's broad portfolio of hot and cold beverages, including Dr Pepper, Green Mountain Coffee Roasters, and Snapple. Prior to joining Keurig Dr Pepper, Panayiotou held senior marketing leadership roles at Constellation Brands and The Coca-Cola Company, where he developed expertise in brand management, consumer insights, and integrated marketing campaigns. His career spans both large multinational corporations and challenger brand environments, giving him a broad perspective on driving brand relevance and commercial growth. Panayiotou is regarded as a results-oriented operator who combines creative ambition with analytical rigor, with a particular focus on connecting brands to culture through advertising, sponsorships, and innovation pipelines.

Last updated Nov 5, 2026 by ATDb automated enrichment · Connections updated Nov 5, 2026

Role
Chief Marketing and Innovation Officer
Company
Keurig Dr Pepper
Based
Burlington, Massachusetts, United States
Connections
1

AI-drafted from public sources1 source cited

Years in industry
20 years

Bio

Drew Panayiotou is a senior marketing executive with deep roots in consumer packaged goods, best known for his work building and revitalizing major beverage and food brands. As Chief Marketing and Innovation Officer at Keurig Dr Pepper, he oversees brand strategy, marketing communications, and innovation across the company's broad portfolio of hot and cold beverages, including Dr Pepper, Green Mountain Coffee Roasters, and Snapple. Prior to joining Keurig Dr Pepper, Panayiotou held senior marketing leadership roles at Constellation Brands and The Coca-Cola Company, where he developed expertise in brand management, consumer insights, and integrated marketing campaigns. His career spans both large multinational corporations and challenger brand environments, giving him a broad perspective on driving brand relevance and commercial growth. Panayiotou is regarded as a results-oriented operator who combines creative ambition with analytical rigor, with a particular focus on connecting brands to culture through advertising, sponsorships, and innovation pipelines.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Brand ManagementIntegrated MarketingConsumer Packaged GoodsBeverage MarketingInnovation StrategyConsumer InsightsMarketing CommunicationsSponsorship and Partnerships

Recognition

Notable achievements

  • Appointed Chief Marketing and Innovation Officer at Keurig Dr Pepper, overseeing one of the largest beverage portfolios in North America
  • Led marketing strategy across major beverage brands at Constellation Brands
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