Edible Arrangements

Market leader in fresh fruit gifting arrangements with one of the largest franchise networks in the specialty gifting category

Edible Arrangements is a specialty gifting company founded in 1999 by Tariq Faiyaz and his brother Kamran Faiyaz, with Tariq serving as the primary driving force behind its growth. The company is best known for its signature fresh fruit arrangements styled to resemble floral bouquets, along with chocolate-dipped fruits, smoothies, and other treat-based gifts. Headquartered in Atlanta, Georgia, the brand operates through a franchise model with over 1,000 locations across the United States, Canada, and several international markets, making it one of the most recognized names in the gifting and specialty food retail space. From a marketing and advertising perspective, Edible Arrangements is a significant consumer brand that invests heavily in digital marketing, email campaigns, loyalty programs, and seasonal promotions tied to major holidays such as Valentine's Day, Mother's Day, and Christmas. The company operates a direct-to-consumer e-commerce platform that drives a substantial portion of its revenue, and it has expanded its digital presence through its Edible Rewards loyalty program and mobile app. The brand also leverages social media marketing and influencer partnerships to reach gift-givers across demographics. Edible Arrangements has diversified its portfolio over the years, launching the Edible brand umbrella that includes fresh fruit, baked goods, and snack products. The company competes in the gifting market against floral delivery services, specialty food brands, and online gift retailers. Its franchise model, recognizable product format, and strong holiday-driven demand cycles make it a notable advertiser and direct-to-consumer retail brand within the gifting industry.