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Brief

Genies

Digital Identity

Genies enables personalized digital identity through customizable 3D avatars and virtual goods, creating new opportunities for self-expression, brand engagement, and digital commerce in the metaverse.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
2017
HQ
Los Angeles, California, United States
Connections
1

At a glance

Employees
51-200
Funding
$250M+

About

Leading avatar technology platform for celebrity and brand partnerships

Genies is a technology company that creates personalized digital avatars and virtual goods ecosystems. The company enables users to create customizable 3D avatars that can be used across various digital platforms, social media, and metaverse environments. Genies has positioned itself at the intersection of digital identity, virtual fashion, and creator economy, partnering with celebrities, brands, and entertainment companies to develop avatar-based experiences and digital merchandise. While not a traditional AdTech company, Genies operates in the emerging space of virtual brand experiences and digital goods commerce, which represents a new frontier for brand engagement and advertising. The company has built partnerships with major entertainment figures and brands to create avatar-based marketing experiences and virtual product lines. Genies has raised significant venture capital funding and has positioned itself as a leader in the avatar technology and digital identity market. The company's platform allows for the creation, customization, and monetization of digital avatars and virtual wearables, creating new opportunities for brand partnerships, influencer marketing, and virtual commerce. Genies has developed technology infrastructure including blockchain-based digital goods and NFT capabilities, positioning itself for the evolving metaverse economy.

Business model

Platform/Marketplace

Target market

Enterprise, Creators, Consumers

What they offer

  • Avatar Creation Platform

    Tools for creating personalized 3D avatars with extensive customization options

  • Virtual Goods Marketplace

    Platform for buying, selling, and trading digital wearables and accessories for avatars

  • Brand Partnership Tools

    Solutions for brands to create and distribute virtual merchandise and experiences

  • Creator Tools

    Platform enabling creators to design and monetize digital fashion and avatar accessories

Key features

3D avatar customizationVirtual fashion and wearablesCross-platform avatar portabilityNFT and blockchain integrationCelebrity and brand partnershipsCreator monetization tools

Use cases

Personal digital identity creationVirtual brand merchandise and marketingCelebrity fan engagementSocial media avatar integrationMetaverse presence and identityDigital fashion and collectibles

Customer segments

ConsumersCelebrities and influencersEntertainment companiesFashion brandsConsumer brandsDigital creators

Tech & specs

Technology stack

3D rendering technologyBlockchainNFT infrastructureMobile SDKsCloud infrastructure

Deployment

Cloud

API

Limited

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