Trustpilot

Leading global consumer review platform with significant market share in online reputation management

Trustpilot is a leading online review platform founded in 2007 that enables businesses to collect, manage, and display customer reviews to build trust and credibility. The platform hosts over 150 million reviews across more than 1 million businesses globally, making it one of the world's largest consumer review platforms. While not a traditional AdTech company, Trustpilot plays a significant role in the digital marketing and advertising ecosystem by providing social proof and user-generated content that businesses leverage in their marketing campaigns, websites, and advertising materials. Trustpilot operates as a SaaS platform serving businesses across various industries, from e-commerce and retail to financial services and healthcare. The company went public on the London Stock Exchange in 2021 (ticker: TRST) and has established itself as a trusted third-party review platform that helps businesses improve their online reputation, increase conversion rates, and gain consumer insights. The platform's review data and widgets are frequently integrated into marketing campaigns, Google Ads, social media advertising, and website optimization strategies, positioning it as a valuable tool in the broader marketing technology stack.