Project Worldwide

Leading independent experiential marketing holding company with a century-long legacy through flagship agency George P. Johnson, serving global Fortune 500 brands

Project Worldwide is a privately-held holding company headquartered in Auburn Hills, Michigan, specializing in experiential marketing, brand engagement, and live events. As the parent organization of George P. Johnson (GPJ) — one of the world's largest and most respected experiential marketing agencies — Project Worldwide also oversees a portfolio of complementary independent agencies including Family Office, Spinifex Group, and others. The company serves Fortune 500 clients across technology, automotive, healthcare, and consumer goods sectors, delivering integrated brand experiences ranging from large-scale trade shows and product launches to digital and hybrid event activations. Project Worldwide occupies a distinctive position in the marketing services landscape as a pure-play experiential holding company, differentiating itself from broader advertising holding groups like WPP or Omnicom by maintaining deep specialization in live and experiential marketing. Its flagship agency GPJ has a legacy spanning over a century and manages some of the world's most prominent corporate events and brand experiences. The holding structure allows individual agencies to maintain their own identities and client relationships while benefiting from shared resources, global infrastructure, and cross-agency collaboration. In the AdTech and MarTech ecosystem, Project Worldwide bridges physical and digital brand engagement, increasingly incorporating data analytics, virtual and hybrid event technology, and audience measurement tools into its service offerings. The company's global footprint spans North America, Europe, and Asia-Pacific, enabling it to execute large-scale, multi-market campaigns for enterprise clients seeking cohesive brand experiences across geographies.