George P. Johnson
GPJ creates data-driven, immersive brand experiences that connect companies with their audiences through live events, trade shows, and digital activations, delivering measurable business outcomes.
Last updated Jun 22, 2026 by ATDb automated enrichment
At a glance
About
One of the largest global experiential marketing agencies, recognized as a leader in live and virtual brand experiences for Fortune 500 companies
George P. Johnson (GPJ) is one of the world's largest and most established experiential marketing agencies, founded in 1914 and headquartered in Auburn Hills, Michigan. The company specializes in designing and executing brand experiences, corporate events, trade show exhibits, product launches, and integrated marketing programs for Fortune 500 companies and global brands. GPJ combines creative strategy, technology, and production capabilities to deliver immersive experiences both in-person and virtually. GPJ operates at the intersection of experiential marketing and marketing technology, leveraging data analytics, digital integration, and event technology to measure and optimize audience engagement. The agency has a significant global footprint with offices across North America, Europe, and Asia-Pacific, enabling it to execute large-scale campaigns and events worldwide. Its capabilities span event strategy, exhibit design, content production, digital experiences, and audience engagement platforms. As part of the Project Worldwide network, GPJ benefits from a broader ecosystem of creative and marketing agencies while maintaining its distinct identity as a leader in experiential marketing. The company serves major clients across automotive, technology, healthcare, and financial services sectors, competing with agencies like Jack Morton Worldwide, Freeman, and Momentum Worldwide. GPJ's significance in the AdTech-adjacent space lies in its ability to integrate data-driven insights and technology platforms into live and virtual brand experiences.
Business model
Agency
Target market
Enterprise
What they offer
Experiential Events
End-to-end design, production, and execution of live brand experiences, trade show exhibits, and corporate events
Virtual & Hybrid Experiences
Digital-first and hybrid event platforms enabling brands to engage audiences remotely and in-person simultaneously
Brand Strategy & Creative
Strategic brand consulting and creative development for integrated marketing campaigns and experiences
Exhibit Design & Fabrication
Custom trade show booth and exhibit design, fabrication, and management services
Content Production
Video, digital, and multimedia content creation to support brand experiences and events
Audience Engagement Analytics
Data and analytics tools to measure event ROI, audience behavior, and engagement metrics
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
No
- 1914 · Founded