Okendo

Leading customer marketing and UGC platform for e-commerce brands, particularly strong in the Shopify ecosystem

Okendo is a customer marketing platform designed specifically for e-commerce businesses, particularly those on Shopify and other major e-commerce platforms. The company provides a comprehensive suite of tools for collecting, managing, and displaying customer reviews, ratings, photos, videos, and other forms of user-generated content (UGC). Okendo's platform goes beyond traditional review collection by offering features like customer surveys, quizzes, referrals, and loyalty programs, all aimed at helping brands build social proof and increase conversion rates. While not a traditional AdTech company in the programmatic advertising sense, Okendo operates in the customer experience and conversion optimization space, which intersects with marketing technology. The platform is particularly popular among direct-to-consumer (DTC) brands and Shopify merchants who want to leverage customer content as a marketing asset. Okendo differentiates itself through its deep integration with e-commerce platforms, sophisticated display options, and focus on creating shoppable, on-brand customer experiences. The company has established itself as a leading player in the customer reviews and UGC space for e-commerce, competing with established platforms while focusing on modern, mobile-first experiences and comprehensive customer marketing capabilities beyond just reviews.