Banzai completes $13.2M acquisition of ConnectAndSell

In July 2026, Banzai International completed the acquisition of ConnectAndSell for approximately $13.2 million, marking a significant expansion of Banzai's revenue intelligence and marketing technology platform. ConnectAndSell is a sales acceleration and conversation automation company known for its cloud-based technology that dramatically increases the volume of live sales conversations by automating the dialing and connection process. The deal was structured to approximately double Banzai's annual revenue while maintaining an attractive 86% gross margin profile, signaling strong unit economics for the combined entity.

This acquisition reflects a broader consolidation trend in the B2B marketing and sales technology space, where companies are seeking to combine demand generation, audience engagement, and sales acceleration capabilities under a single platform. Banzai, which has historically focused on event-driven marketing and audience intelligence tools, gains a meaningful outbound sales automation capability through ConnectAndSell, allowing it to offer a more complete go-to-market stack. The 86% gross margin figure is notable and suggests the combined business is software-heavy with strong recurring revenue characteristics. For the AdTech and MarTech ecosystem, this deal underscores the continued blurring of lines between advertising technology, marketing automation, and sales enablement, as vendors compete to own more of the revenue generation funnel. Competitors in the sales acceleration and conversation intelligence space — such as Outreach, SalesLoft, and Orum — may face increased competitive pressure from a better-capitalized combined entity.