Sermo

Leading physician social network and healthcare market research platform

Sermo is a healthcare market research and physician insights platform that operates a social networking community for verified physicians. While not a traditional AdTech company, Sermo functions within the healthcare marketing technology ecosystem by providing pharmaceutical companies, medical device manufacturers, and healthcare organizations access to real-world physician insights, surveys, and market research data. The platform monetizes its physician community by facilitating market research studies and enabling healthcare brands to gather clinical perspectives and feedback. Founded in 2005, Sermo has grown to become one of the largest online physician communities globally, with hundreds of thousands of verified physicians across multiple countries. The company serves as a bridge between the medical community and healthcare industry stakeholders, offering both a professional networking space for physicians to discuss cases and share clinical experiences, while simultaneously providing pharmaceutical and medical device companies with access to physician opinions, treatment patterns, and market intelligence. This dual-sided marketplace model positions Sermo at the intersection of healthcare, market research, and B2B marketing technology.