Porch

Leading vertical software and data platform for the home services and moving industry, with a growing insurance segment leveraging first-party homeowner data

Porch Group (NASDAQ: PRCH) is a Seattle-based technology company that operates a vertical software platform focused on the home services ecosystem. Originally launched as a home improvement marketplace connecting homeowners with contractors, Porch has evolved into a data-driven platform that serves moving companies, home inspectors, and other home services businesses through software-as-a-service products. The company collects rich first-party data on homeowners at key life moments — particularly during moves and home purchases — and monetizes this data through insurance, warranty, and home services offerings. Porch's business model centers on acquiring software companies that serve home services verticals (such as home inspection software and moving company software), using those platforms to gather homeowner intent data, and then cross-selling insurance and other financial products. Its insurance segment, operating through subsidiaries like Homeowners of America, has become a significant revenue driver. The company positions itself as a 'vertical software and insurance' business rather than a pure AdTech or marketplace play. In the AdTech and data ecosystem, Porch is notable for its access to high-intent homeowner data gathered at the point of move — a valuable signal for insurance carriers, home services providers, and retailers. This positions Porch as a unique data intermediary in the home and moving vertical, competing with lead generation platforms and insurance distribution networks. The company has faced financial headwinds including insurance market challenges and restructuring efforts in recent years.