Qlik
D · Extended EcosystemAcquired by Thoma BravoQlik enables organizations to unlock the value of their data through comprehensive data integration, quality, and analytics capabilities with an associative analytics engine that allows users to explore data freely without query limitations.
Last updated Feb 18, 2026
- Industry
- Business Intelligence and Data Analytics
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Funding
- $50M
- Revenue Range
- $1B+
- Stock Symbol
- NASDAQ:QLIK
- Parent Company
- Thoma Bravo
- API Available
- Yes
Market Position
Leading enterprise data analytics and business intelligence platform provider, competing with Tableau, Power BI, and other major BI vendors
Overview
Qlik is a data analytics and business intelligence platform company, not an AdTech platform. The company provides data integration, analytics, and visualization solutions that enable organizations to transform raw data into actionable insights. Qlik's flagship products include Qlik Sense for modern analytics and visualization, and QlikView for guided analytics applications. The company serves enterprises across various industries including retail, healthcare, financial services, and manufacturing. While Qlik is not primarily an AdTech company, its data analytics capabilities can be leveraged by marketing and advertising teams for campaign analysis, customer segmentation, and marketing attribution. However, it operates in the broader Business Intelligence and Data Analytics market rather than the AdTech ecosystem. Qlik was acquired by Thoma Bravo in 2016 and has since expanded its portfolio through acquisitions including Attunity (now Qlik Data Integration) and Talend in 2023, positioning itself as an end-to-end data integration and analytics provider.
Products & Features
Qlik Sense
Modern cloud-based analytics platform with AI-powered insights, self-service visualization, and embedded analytics capabilities
QlikView
Guided analytics application development platform for building custom analytics solutions
Qlik Cloud
Unified SaaS platform combining data integration, transformation, analytics, and AI/ML capabilities
Qlik Data Integration
Real-time data integration, replication, and streaming data pipelines (formerly Attunity)
Talend Data Fabric
Comprehensive data integration and data quality platform acquired in 2023
Qlik AutoML
Automated machine learning capabilities for predictive analytics
Qlik Alerting
Automated data-driven alerts and notifications
Key Features
Associative analytics engineAI-powered insights and recommendationsSelf-service data visualizationReal-time data integrationEmbedded analyticsMobile analyticsAugmented analyticsData cataloging and governanceNatural language query (Insight Advisor)Collaborative analytics
Use Cases
Business intelligence and reportingSales and revenue analyticsSupply chain optimizationCustomer analytics and segmentationFinancial planning and analysisHealthcare analyticsManufacturing operations analyticsMarketing campaign analysisRisk management and compliance reportingReal-time operational dashboards
Customer Segments
Enterprise organizationsMid-market companiesFinancial servicesHealthcare providersRetail and consumer goodsManufacturingGovernment agenciesTelecommunicationsEnergy and utilities