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Yandex.Metrica

Yandex.Metrica

Web AnalyticsProduct· part of Yandexmetrica.yandex.com

Yandex.Metrica is a no-cost web analytics platform developed by Yandex, designed to monitor and report on website traffic.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2009
HQ
Moscow, Moscow, Russia
Parent
Yandex
Connections
19

AI-drafted from public sources10 sources cited

At a glance

Employees
201-500
Funding
Mature (Part of publicly-traded Yandex N.V.)
Stock
YNDX
18integrations1corporate family
Data & AnalyticsMarketing Analytics

About

Leading free web analytics platform in Russian-speaking markets with growing global adoption, positioned as a feature-rich alternative to Google Analytics

Yandex.Metrica is a no-cost web analytics platform developed by Yandex, designed to monitor and report on website traffic. Yandex introduced the service in 2008 and opened it to the public in 2009. The platform operates via a JavaScript tag that webmasters place on their sites, enabling the collection of audience, traffic, and behavioral data. Capabilities include generating visitor activity reports, tracking referral sources, and evaluating the effectiveness of both online and offline advertising. Metrica can also be connected to the Yandex.Direct advertising platform to measure ad conversion rates. As of 2019, Yandex.Metrica ranked as the third most widely used web analytics service globally. Source 1: wikipedia.org — Yandex.Metrica Source 2: albato.com — Reddit Ads and Yandex.Metrica integration. Connect Reddit Ads to ...

Business model

Freemium / SaaS

Target market

SMB, Mid-Market, Enterprise

What they offer

  • Session Replay

    Records and plays back real user sessions to reveal how visitors interact with a website

  • Heatmaps

    Click, scroll, and mouse movement maps that visualize aggregate user behavior on pages

  • Form Analytics

    Tracks user interactions with web forms to identify drop-off points and friction

  • Conversion Funnels

    Multi-step funnel analysis to track and optimize user paths toward goal completion

  • E-commerce Tracking

    Detailed tracking of product views, cart additions, purchases, and revenue metrics

  • Audience Segmentation

    Advanced segmentation of visitors by behavior, demographics, traffic source, and custom parameters

  • Real-Time Reports

    Near real-time dashboards showing active visitors and live traffic data

  • Yandex.Direct Integration

    Native integration with Yandex's advertising platform for closed-loop campaign analytics

Key features

100% unsampled data reportingSession replay and video recordings of user sessionsClick, scroll, and form heatmapsConversion goal and event trackingE-commerce analyticsTraffic source and UTM trackingAudience segmentation and cohort analysisReal-time visitor monitoringMobile app analytics supportFree with no data volume limits on standard plans

Use cases

Website traffic analysis and audience understandingUX research via session replay and heatmapsConversion rate optimizationE-commerce performance trackingAd campaign performance measurement via Yandex.Direct integrationForm optimization and lead generation analysisMobile app analytics

Customer segments

Small and medium-sized businessesE-commerce retailersDigital marketers and agenciesWeb developers and product teamsEnterprise marketing teamsPublishers and media companies

Tech & specs

Technology stack

JavaScript tracking tagREST APILogs API for raw data exportMobile SDKs (iOS, Android)Server-side tracking supportTag Manager compatibility

Security & compliance

GDPRRussian Federal Law No. 152-FZ (Personal Data)

Deployment

Cloud

API

Yes

Corporate history
  1. 2009 · Founded
Connection details
See integrations with Yandex.Metrica (18)

Explore further

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