Yandex.Metrica

Yandex.Metrica is a comprehensive web analytics platform developed by Yandex, Russia's leading technology company and search engine provider. Launched as a competitive alternative to Google Analytics, Yandex.Metrica distinguishes itself through advanced user behavior analysis capabilities, including session replay functionality, click maps, scroll maps, and form analytics. The platform provides website owners and digital marketers with deep insights into visitor behavior, enabling data-driven optimization of user experience and conversion rates. The service offers a robust suite of analytics tools at no cost, making enterprise-grade web analytics accessible to businesses of all sizes. Yandex.Metrica's unique selling proposition lies in its sophisticated session recording technology and visual analytics features, which allow users to literally see how visitors interact with their websites. The platform processes billions of events daily and serves hundreds of thousands of websites globally, with particularly strong adoption in Russia, Eastern Europe, and emerging markets where Yandex services maintain significant market presence. As part of the broader Yandex ecosystem, Yandex.Metrica benefits from integration with other Yandex services including Yandex.Direct (advertising platform), Yandex.Webmaster, and various Yandex marketing tools. The platform supports both small businesses seeking basic traffic analytics and large enterprises requiring advanced segmentation, custom reporting, and API access for data integration with business intelligence systems.