David Jakubowski

David Jakubowski is one of the most prominent executives in connected TV advertising, serving as Head of Advertising at Roku where he oversees the company's end-to-end advertising business including the OneView ad tech stack. Under his leadership, Roku has solidified its position as a dominant force in CTV advertising, offering brands and agencies programmatic access, advanced measurement, and audience targeting capabilities that rival traditional digital platforms. His work has been central to the industry's broader shift from linear TV to streaming-based media buying. Before joining Roku, Jakubowski built a distinguished career at major technology platforms. He held senior roles at Amazon, where he was involved in the company's advertising technology and programmatic infrastructure, and at Microsoft, where he gained experience in digital advertising at scale. These tenures gave him a rare combination of expertise spanning search, display, programmatic, and video advertising across some of the world's largest ad platforms, positioning him as a uniquely qualified leader for the CTV moment. At Roku, Jakubowski has been instrumental in expanding OneView's capabilities as a demand-side platform and identity solution, helping advertisers navigate the post-cookie landscape through Roku's first-party data and deterministic identity graph. He is widely regarded as a key architect of Roku's advertiser-facing strategy and has been a vocal advocate for transparency, measurement standards, and the maturation of CTV as a full-funnel advertising channel.

• Led Roku's OneView ad tech stack, positioning it as a leading CTV DSP for brands and agencies
• Oversaw Roku's advertising platform growth during a critical period of streaming adoption and linear TV decline
• Helped establish Roku as a key identity and measurement partner for advertisers in the post-cookie era