Alyson Gausby

Alyson Gausby is best known for leading consumer insights at Microsoft Advertising and for producing some of the most widely cited research in the digital advertising industry, including influential studies on human attention spans in the digital age. Her work has helped reframe how advertisers and publishers think about audience engagement, content consumption, and the effectiveness of advertising formats across search, display, and native channels. The research she has championed has been referenced by major media outlets and industry bodies worldwide. Throughout her career at Microsoft, Gausby has built a reputation as a rigorous and accessible researcher who bridges the gap between data science and practical advertising strategy. Her insights work has directly informed Microsoft Advertising's product development and go-to-market positioning, while also contributing to broader industry conversations around measurement, attention metrics, and consumer trust in digital media. Gausby is a recognized voice in the Canadian and global AdTech community, frequently appearing at industry conferences and contributing to thought leadership that helps brands and agencies navigate the evolving digital landscape. Her focus on understanding how modern consumers interact with advertising — particularly in an era of fragmented attention and privacy-driven change — has made her a respected analyst and evangelist for evidence-based advertising strategy.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026