Head of Insights at Microsoft Advertising
Microsoft Advertising is a significant player in search and programmatic advertising, and insights leaders who produce industry research are valuable contributors to the AdTech knowledge ecosystem.
Last updated May 4, 2026 by jonholm
Alyson Gausby leads consumer insights and research at Microsoft Advertising, producing influential studies on digital consumer behavior, attention, and advertising effectiveness. She has contributed to industry understanding of how audiences engage with advertising across search, display, and native formats. Her research work informs both Microsoft's advertising products and broader industry conversations about measurement and effectiveness.