Alyson Gausby

Alyson Gausby is best known for her tenure leading consumer insights at Microsoft Advertising, where she produced some of the most widely cited research in the digital advertising industry. Her landmark studies on human attention spans in the digital age — including research suggesting that the average human attention span had shortened in the era of smartphones — were referenced by major global media outlets, academic bodies, and industry organizations, fundamentally reframing how advertisers and publishers approach audience engagement, content strategy, and ad format effectiveness across search, display, and native channels. Throughout her career at Microsoft Advertising and subsequently at Twitter Canada, Gausby built a reputation as a rigorous yet accessible researcher who bridges data science and practical advertising strategy. Her insights work directly informed product development and go-to-market positioning, while also contributing to broader industry conversations around measurement, attention metrics, and consumer trust in digital media. She is a recognized voice in the Canadian and global AdTech community, frequently appearing at industry conferences and contributing thought leadership on evidence-based advertising strategy. Gausby has since transitioned to independent consulting through Two Igloos, where she continues to help brands and agencies navigate the evolving digital landscape. Her focus on understanding how modern consumers interact with advertising — particularly amid fragmented attention, privacy-driven change, and shifting media consumption habits — has established her as a respected analyst and evangelist for data-informed advertising practice.

Last updated Jul 10, 2026 by ATDb automated enrichment