Matt Derella

Matt Derella is a seasoned digital advertising executive best known for his decade-plus tenure at Twitter, where he rose to Vice President of Global Revenue and Operations and helped transform the platform into a major force in brand advertising. During his time at Twitter, Derella was instrumental in building out the company's agency relationships, developing its advertising products, and scaling revenue globally — playing a central role in establishing Twitter as a go-to platform for real-time marketing and cultural moments. Before Twitter, Derella held sales and partnership roles at Google, where he developed deep expertise in digital media and programmatic advertising. His career trajectory reflects a consistent focus on building high-performing revenue teams and forging strategic relationships with major holding companies and brands. He is widely regarded as a connector and operator who understands both the creative and commercial sides of digital advertising. Derella joined Microsoft following the turbulent period at Twitter post-acquisition, bringing his extensive experience in platform monetization and agency partnerships to Microsoft Advertising. At Microsoft, he has focused on deepening relationships with global agencies and advertisers, leveraging Microsoft's unique data assets and the Xandr programmatic platform to compete in the evolving digital advertising landscape.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026