Lidiane Jones
Lidiane Jones is the Chief Executive Officer of Integral Ad Science (IAS), one of the leading global media measurement and optimization platforms in digital advertising. Appointed CEO in 2024, Jones brought to IAS a distinguished track record of scaling technology businesses and leading product-driven organizations through periods of significant transformation. Her leadership at IAS is focused on advancing the company's core offerings in brand safety, ad fraud prevention, and contextual targeting at a time when the industry faces mounting pressure around signal loss, privacy regulation, and AI-driven media buying. Before joining IAS, Jones served as CEO of Slack, the enterprise collaboration platform owned by Salesforce, where she led the product and go-to-market strategy for one of the world's most widely used workplace tools. Prior to Slack, she held senior leadership roles at Salesforce, including Executive Vice President and General Manager of Salesforce Commerce Cloud, where she oversaw a major business unit serving global retail and consumer goods clients. Her career also includes significant tenure at Microsoft, where she held engineering and product leadership roles across multiple divisions. Jones is recognized as one of the prominent women executives in enterprise technology and has been noted for her ability to bridge technical depth with strategic business vision. At IAS, she is navigating the company through a critical industry inflection point — balancing the deprecation of third-party cookies, the rise of AI-powered ad verification, and growing advertiser demand for transparent, accountable media measurement across CTV, social, and programmatic channels.
Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 14, 2026
- Years in industry
- 2 years
Bio
Lidiane Jones is the Chief Executive Officer of Integral Ad Science (IAS), one of the leading global media measurement and optimization platforms in digital advertising. Appointed CEO in 2024, Jones brought to IAS a distinguished track record of scaling technology businesses and leading product-driven organizations through periods of significant transformation. Her leadership at IAS is focused on advancing the company's core offerings in brand safety, ad fraud prevention, and contextual targeting at a time when the industry faces mounting pressure around signal loss, privacy regulation, and AI-driven media buying. Before joining IAS, Jones served as CEO of Slack, the enterprise collaboration platform owned by Salesforce, where she led the product and go-to-market strategy for one of the world's most widely used workplace tools. Prior to Slack, she held senior leadership roles at Salesforce, including Executive Vice President and General Manager of Salesforce Commerce Cloud, where she oversaw a major business unit serving global retail and consumer goods clients. Her career also includes significant tenure at Microsoft, where she held engineering and product leadership roles across multiple divisions. Jones is recognized as one of the prominent women executives in enterprise technology and has been noted for her ability to bridge technical depth with strategic business vision. At IAS, she is navigating the company through a critical industry inflection point — balancing the deprecation of third-party cookies, the rise of AI-powered ad verification, and growing advertiser demand for transparent, accountable media measurement across CTV, social, and programmatic channels.
Career
Chief Executive Officer
Slack (Salesforce) · 2022-2024
EVP & General Manager, Commerce Cloud
Salesforce · 2019-2022
Various Engineering & Product Leadership Roles
Microsoft · 2004-2019
Board memberships
Expertise & education
Expertise
Education
- BS, Computer Science, Pontifical Catholic University of Campinas (PUC-Campinas)
- MBA, University of Washington Foster School of Business
Speaking topics
Recognition
Notable achievements
- Appointed CEO of Integral Ad Science in 2024, taking the helm of a publicly traded ad verification leader
- Led Slack as CEO under Salesforce, overseeing product strategy for a platform with tens of millions of daily active users
- Scaled Salesforce Commerce Cloud as EVP & GM, growing the division's enterprise customer base globally
- Named to various lists recognizing top women in technology and enterprise software leadership