Google’s Asset Guidance & Ad Scheduling Updates, Microsoft Negatives – PPC Pulse via @sejournal, @brookeosmundson

This week's PPC Pulse recaps Google’s evolving Search asset guidance, revised budget pacing behavior, and Microsoft’s rollout of self-serve negative lists for PMax. The post Google’s Asset Guidance & Ad Scheduling Updates, Microsoft Negatives – PPC Pulse appeared first on Search Engine Journal.

Last updated Feb 27, 2026 by ATDb automated enrichment