Infosys

Global IT services leader with significant marketing technology and AdTech consulting practice

Infosys is a global leader in next-generation digital services and consulting, headquartered in India. While not a pure-play AdTech company, Infosys has a significant presence in the advertising technology ecosystem through its digital marketing and customer experience services. The company provides consulting, technology, and outsourcing services to help brands, agencies, and media companies modernize their marketing technology stacks, implement data-driven advertising solutions, and transform their digital customer engagement capabilities. Infosys serves major advertisers, agencies, and media companies with services including marketing automation, programmatic advertising implementation, customer data platform (CDP) integration, marketing analytics, and AdTech platform development. Through its acquisitions and partnerships, including companies like Oddity (a digital marketing agency) and WongDoody (a creative and consulting agency), Infosys has strengthened its position in helping enterprises navigate the complex AdTech landscape. The company competes with other large IT services firms like Accenture Interactive, Publicis Sapient, and IBM iX in the marketing technology services space.