Matt Booty

Matt Booty is the Head of Xbox Game Studios at Microsoft, where he oversees the company's expansive portfolio of first-party game development studios. In this role, he is responsible for guiding the creative and strategic direction of dozens of studios acquired under Microsoft's aggressive gaming expansion, including high-profile acquisitions such as Bethesda Softworks and Activision Blizzard studios. He is a central figure in shaping Xbox's content strategy and Game Pass value proposition. Booty's career in the gaming industry spans decades, beginning with hands-on game development roles before transitioning into executive leadership. He served as General Manager at Midway Games and held leadership positions at Microsoft Studios before ascending to his current role. His tenure at Microsoft has coincided with one of the most transformative periods in gaming, marked by the rise of subscription gaming, cloud gaming via Xbox Cloud Gaming, and the platform's push into cross-platform play. While not a traditional AdTech figure, Booty's work is increasingly relevant to the intersection of gaming and advertising technology, as Xbox's ecosystem — spanning console, PC, and mobile through Activision's King division — represents a massive addressable audience for in-game advertising, branded experiences, and gaming media monetization. His leadership influences how Microsoft positions gaming as an advertising and engagement platform.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026