Dave Pickles

Dave Pickles is the former Chief Technology Officer and co-founder of The Trade Desk.¹ Pickles and Jeff Green founded the company as pioneers of real-time bidding technology, and in his CTO role he oversaw all aspects of the company's demand-side platform, including engineering, product innovation, and data science.^2,3 He also led industry-wide initiatives to improve security, privacy, and trust across the digital advertising ecosystem, most notably the Unified ID 2.0 solution developed as a replacement for third-party cookies.³ Prior to founding The Trade Desk, Pickles joined AdECN, the ad exchange acquired by Microsoft, where his team built the complete federated exchange in under seven months, enabling real-time bidding and supporting performance testing of 30 billion daily impressions.² Source 1: pacbiztimes.com — Update: The Trade Desk co-founder steps down Source 2: moderncto.io — #194 Dave Pickles - CTO at The Trade Desk Source 3: sec.gov — ttd-ex991_16.htm

• Employee

  Microsoft

• Chief Technology Officer

  The Trade Desk · Until 2023

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