Rob Wilk

Rob Wilk is a senior advertising industry executive best known for leading Microsoft Advertising's expansive platform strategy, which spans search, social, gaming, and audience-based advertising across Bing, LinkedIn, Xbox, and the Microsoft Audience Network. He has been a central figure in Microsoft's push to integrate AI and machine learning into its advertising products, positioning the company as a formidable competitor in a landscape dominated by Google and Meta. His work at Microsoft reflects a broader industry shift toward AI-native advertising infrastructure and the convergence of first-party data with scaled media properties. Before joining Microsoft, Wilk spent more than a decade at NBCUniversal, where he rose to serve as President of Advertising Sales and Client Partnerships. In that role, he was responsible for transforming NBCUniversal's advertising revenue model, pioneering cross-platform advertising approaches that bridged linear television and digital streaming. His tenure at NBCU gave him deep expertise in connected TV, programmatic media, and the structural challenges of unifying fragmented media environments under a coherent advertising proposition. Wilk is widely regarded as a bridge figure between traditional media and modern AdTech, having navigated the transition from broadcast-era advertising to data-driven, programmatic, and AI-powered models. His leadership at Microsoft places him at the intersection of search advertising, retail media, and the emerging AI-driven ad ecosystem, making him one of the more consequential operators in the current phase of the industry's evolution.

• Led Microsoft Advertising's strategic expansion into AI-powered ad solutions across Bing, LinkedIn, Xbox, and the Microsoft Audience Network
• As President of Advertising Sales at NBCUniversal, transformed the company's advertising business to bridge linear TV and digital/streaming platforms
• Drove retail media partnership development leveraging Microsoft's technology ecosystem