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Rob Wilk

Chief Revenue Officer at Yahoo

Driving revenue growth and advertising strategy at Yahoo

OperatorNew York, New York, United States20+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Rob Wilk serves as Chief Revenue Officer at Yahoo, where he leads the company's revenue strategy and commercial operations. He brings extensive experience from more than a decade at NBCUniversal, where he held senior advertising and digital media roles before rising to President of Advertising Sales and Client Partnerships.

Previous Roles

President, Advertising Sales and Client Partnerships

NBCUniversal (approx. 2010-2022)

Various Senior Advertising and Digital Media Roles

NBCUniversal (approx. 2010-2020)

Expertise
AI-Powered AdvertisingProgrammatic AdvertisingConnected TV (CTV)Retail MediaCross-Platform AdvertisingSearch AdvertisingAudience Network MonetizationFirst-Party Data Strategy
Notable Achievements
  • Led Microsoft Advertising's strategic expansion into AI-powered ad solutions across Bing, LinkedIn, Xbox, and the Microsoft Audience Network
  • As President of Advertising Sales at NBCUniversal, transformed the company's advertising business to bridge linear TV and digital/streaming platforms
  • Drove retail media partnership development leveraging Microsoft's technology ecosystem
Speaking Topics
AI and the Future of AdvertisingRetail Media StrategyCross-Platform AdvertisingConvergence of Traditional and Digital MediaProgrammatic and Audience-Based Buying
Connections