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Creatives React: In AI-Heavy Super Bowl, Microsoft Copilot Ad Failed to Deliver

Creatives React: In AI-Heavy Super Bowl, Microsoft Copilot Ad Failed to Deliver

Articleadweek.com

Microsoft's appearance in Super Bowl 60—showing off Copilot's capabilities in Excel—fell flat for adland creatives.

Last updated Feb 9, 2026 by ATDb automated enrichment

Source
Adweek
Published
Feb 9, 2026
Topic
Microsoft
Mentions
1

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