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Creatives React: In AI-Heavy Super Bowl, Microsoft Copilot Ad Failed to Deliver | ATDb

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Creatives React: In AI-Heavy Super Bowl, Microsoft Copilot Ad Failed to Deliver

Creatives React: In AI-Heavy Super Bowl, Microsoft Copilot Ad Failed to Deliver

AdweekFebruary 9, 2026Kendra BarnettRead original

Last updated Feb 9, 2026 by RSS Ingestion

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Microsoft's appearance in Super Bowl 60—showing off Copilot's capabilities in Excel—fell flat for adland creatives.