Obsess

Leading provider of 3D virtual store experiences for premium and luxury brands

Obsess is an experiential e-commerce platform founded in 2017 that enables brands and retailers to create immersive, shoppable 3D virtual stores and showrooms. The platform bridges the gap between physical retail and digital commerce by allowing customers to explore products in interactive 3D environments that can be accessed via web browsers, mobile devices, and VR headsets. Obsess serves major brands across fashion, beauty, consumer goods, and retail sectors, providing a white-label solution that integrates with existing e-commerce infrastructure. While positioned at the intersection of e-commerce and immersive technology rather than traditional AdTech, Obsess plays a role in the broader digital marketing and customer experience ecosystem. The platform helps brands create engaging shopping experiences that increase time on site, improve conversion rates, and provide rich analytics on customer behavior. Major clients have included brands like Ralph Lauren, Coach, Tommy Hilfiger, Charlotte Tilbury, and Dior, demonstrating the platform's appeal to premium and luxury brands seeking differentiated digital experiences.