Shipt

Leading same-day delivery marketplace in the U.S., operating as a subsidiary of Target Corporation with broad retailer partnerships and a large gig-economy shopper network.

Shipt is a membership-based same-day delivery platform that operates as a marketplace connecting consumers with a network of independent personal shoppers who pick and deliver groceries, household goods, and other essentials from local and national retailers. Founded in 2014 in Birmingham, Alabama, Shipt quickly expanded its retailer partnerships to include major chains such as Target, Meijer, HEB, Costco, and CVS, among others. The platform operates on a subscription model where members pay an annual or monthly fee for unlimited same-day delivery. In 2017, Target Corporation acquired Shipt for approximately $550 million, making it a wholly owned subsidiary. This acquisition significantly accelerated Shipt's growth and geographic expansion, leveraging Target's scale and retail network. Shipt now operates in hundreds of markets across the United States, serving millions of members and employing a large gig-economy workforce of personal shoppers. While Shipt is primarily a retail delivery marketplace rather than a traditional AdTech company, it has growing relevance in the retail media and commerce media ecosystem. Shipt's first-party shopper and purchase data, combined with its position as a last-mile delivery platform, makes it a valuable asset for Target's retail media network (Roundel). Brands and CPG advertisers can leverage Shipt's platform for promotional placements, sponsored product visibility, and targeted offers, positioning Shipt at the intersection of commerce, delivery, and retail media advertising.