Shipt

Major player in on-demand grocery delivery, operating as Target's delivery arm with partnerships across multiple retailers

Shipt is an on-demand grocery delivery platform founded in 2014 that connects customers with personal shoppers who select and deliver groceries and household essentials from local retailers. The company was acquired by Target Corporation in 2017 for $550 million and operates as a subsidiary, providing same-day delivery services from Target stores and other retail partners including Costco, CVS, Petco, and various regional grocery chains. While Shipt is primarily a delivery and logistics platform rather than a traditional AdTech company, it does operate within the broader retail media and commerce ecosystem, offering retail partners access to customer data and potential advertising opportunities through its marketplace platform. The company competes in the rapidly growing online grocery delivery market, leveraging a membership-based model where customers pay an annual or monthly fee for unlimited deliveries on orders over a minimum threshold. Shipt's significance in the commerce technology space lies in its role as Target's delivery infrastructure and its contribution to the omnichannel retail experience, though it is not a core AdTech platform in the traditional sense of advertising technology, programmatic advertising, or martech solutions.