Manscaped
Specialized men's grooming products designed specifically for below-the-waist maintenance, delivered through a humorous, approachable brand that destigmatizes male grooming.
Last updated May 11, 2026
- Industry
- Consumer Brand / E-commerce (Major Advertiser)
- Business Model
- DTC E-commerce / Subscription
- Target Market
- Direct-to-Consumer
- Employee Count
- 201-500
- Funding
- $75M+
- Revenue Range
- $250M-$300M
- Stock Symbol
- MANS
- API Available
- No
Market Position
Leading men's below-the-waist grooming brand with strong brand recognition through performance marketing
Overview
Manscaped is a direct-to-consumer (DTC) men's grooming brand founded in 2016 that specializes in below-the-waist grooming products and tools. The company has built its brand through aggressive performance marketing, influencer partnerships, and high-profile advertising campaigns including multiple Super Bowl commercials. Manscaped has become one of the most recognizable brands in the men's grooming category through its humorous, bold marketing approach and focus on a previously underserved niche market. While Manscaped is primarily an e-commerce consumer brand rather than an AdTech company, it is significant to the AdTech ecosystem as a major advertiser and performance marketing case study. The company has invested heavily in digital advertising, podcast sponsorships, YouTube influencer partnerships, and traditional media buys. Manscaped went public via SPAC merger with Bright Light Acquisition Corporation in 2022, trading on NASDAQ. The company has expanded from DTC channels into retail partnerships with major chains like Target and Best Buy, while maintaining its core direct-to-consumer subscription model.
Products & Features
The Lawn Mower
Signature electric trimmer designed for below-the-waist grooming with SkinSafe technology
Performance Package
Bundled grooming kit including trimmer, deodorant, body wash, and other grooming essentials
Refined Collection
Cologne and fragrance products for men
Crop Care Products
Line of skincare products including moisturizers, deodorants, and body washes
Key Features
Subscription-based product delivery modelSkinSafe technology on grooming toolsWaterproof and rechargeable devicesLED lighting on trimmersBundled product packages
Use Cases
Direct-to-consumer men's grooming product purchasesSubscription-based grooming product deliveryGift purchases for menRetail impulse purchases at major chains
Customer Segments
Men aged 18-45Performance marketing responsive consumersSubscription service usersGift purchasers
Connections