For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception

Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup and, as of 2024, a GLP-1 provider. Both also share a common goal behind their Super Bowl investments, which is to grow their audiences by expanding the perception of their brands beyond their origin stories and more […] The post For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception appeared first on AdExchanger.