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Brief
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Flowbox

Flowbox enables brands to harness the power of user-generated content and social proof to build trust, increase engagement, and drive conversions across all digital touchpoints.

Lund, Skåne County, SwedenFounded 2016

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
User-Generated Content / Social Commerce
Business Model
SaaS
Target Market
Mid-Market to Enterprise
Employee Count
51-200
API Available
Yes
Market Position

Leading European UGC platform with global expansion

Overview

Flowbox is a leading user-generated content marketing platform that enables brands to leverage authentic social media content from customers and influencers across their marketing channels. The platform aggregates content from social networks like Instagram, TikTok, Facebook, and Twitter, allowing brands to curate, rights-manage, and display this content on websites, e-commerce platforms, digital displays, and advertising campaigns. Founded in Sweden, Flowbox has established itself as a prominent player in the social commerce and UGC space, serving major brands across retail, fashion, beauty, and e-commerce sectors. The platform focuses on helping brands build trust and drive conversions by showcasing authentic customer experiences and social proof throughout the customer journey. Flowbox's technology integrates with major e-commerce platforms and marketing tools, providing analytics and insights on UGC performance. The company has expanded globally and continues to evolve its offerings to address the growing importance of social commerce and authentic content in digital marketing strategies.

Products & Features

Content Aggregation

Automatically collect UGC from social media platforms using hashtags, mentions, and handles

Rights Management

Request and manage usage rights for user-generated content directly within the platform

Content Curation

Moderate, organize, and curate social content with filtering and tagging capabilities

Social Commerce

Display shoppable UGC galleries on product pages and throughout the customer journey

Analytics & Insights

Track UGC performance, engagement metrics, and conversion impact

Key Features
Multi-platform social media aggregationAutomated rights managementShoppable UGC galleriesProduct tagging and linkingVisual commerce widgetsA/B testing capabilitiesReal-time content moderationPerformance analytics and reportingMobile-responsive displaysInfluencer content integration
Use Cases
E-commerce product page social proofHomepage and landing page engagementSocial media marketing campaignsIn-store digital displaysEmail marketing contentPaid advertising creativeInfluencer marketing managementBrand community building
Customer Segments
E-commerce brandsFashion and apparel retailersBeauty and cosmetics brandsConsumer electronicsHome and lifestyle brandsSports and outdoor brands

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