Photoslurp

A niche but well-regarded European visual UGC platform for e-commerce, later absorbed into Flowbox following acquisition

Photoslurp was a Barcelona-based visual user-generated content (UGC) platform founded to help e-commerce brands harness the power of authentic customer imagery. The platform enabled retailers to collect customer-generated photos and videos from social media and other sources, curate that content, and display it across product pages, galleries, and marketing channels to drive purchase intent and increase conversion rates. By surfacing real customer experiences at key moments in the shopping journey, Photoslurp helped brands build social proof and reduce reliance on expensive professional content production. The company carved out a notable position in the growing UGC commerce space, serving fashion, beauty, lifestyle, and consumer goods brands across Europe and beyond. Its technology focused on rights management, shoppable galleries, and analytics that tied visual UGC directly to revenue attribution — making it a compelling tool for performance-focused e-commerce teams. Photoslurp was acquired by Swedish UGC platform Flowbox, which also acquired DreamInfluence around the same period, consolidating its position as a leading European UGC and social commerce platform. Following the acquisition, Photoslurp's technology and customer base were integrated into the Flowbox platform, effectively absorbing the Photoslurp brand into Flowbox's broader offering. Flowbox is now the operating entity carrying forward the combined capabilities.