Sellpoints

Niche provider of digital merchandising and guided selling solutions for consumer brands selling through retail and direct eCommerce channels

Sellpoints is a digital commerce and content optimization company founded in the early 2000s, headquartered in Emeryville, California. The company specializes in helping consumer brands manage, distribute, and optimize their product content across multiple retail and eCommerce channels. Its platform enables brands to create rich, interactive product experiences — including guided selling tools, enhanced content, and digital merchandising — designed to increase consumer engagement and conversion rates at the point of purchase. Sellpoints operates at the intersection of eCommerce enablement and AdTech, providing solutions that bridge brand marketing with retail execution. The company's technology helps brands ensure that their product information, imagery, and interactive content are consistently and compellingly presented across retailer websites, brand.com properties, and other digital touchpoints. This positions Sellpoints as a key player in the 'content-to-commerce' space, competing with companies focused on product experience management and syndication. Over the years, Sellpoints has made strategic acquisitions to expand its capabilities and has served a range of consumer goods brands and manufacturers seeking to improve their digital shelf presence. The company has maintained a relatively niche but established position in the market, focusing on the practical challenge of converting online shoppers through better product content and guided selling experiences.