Miva

Miva is a veteran e-commerce platform provider that has been serving online retailers since the late 1990s, establishing itself as a robust solution for mid-market to enterprise-level businesses. Originally launched as Miva Merchant, the company has evolved into a comprehensive e-commerce platform designed specifically for businesses requiring advanced customization capabilities that exceed the limitations of template-based SaaS solutions. With over two decades of continuous operation, Miva has demonstrated remarkable longevity in the highly competitive e-commerce platform market, maintaining relevance through consistent modernization and adaptation to emerging technologies and market demands. The platform positions itself strategically as a bridge solution between simplified entry-level e-commerce platforms and complex, costly enterprise systems. Miva serves growing businesses that have outgrown basic solutions but require granular control over their online operations without the overhead of fully custom-built platforms. The company supports diverse retail verticals including fashion, electronics, specialty goods, and B2B commerce, providing comprehensive tools for inventory management, payment processing, order fulfillment, customer engagement, and multi-channel integration. Miva has continuously modernized its offering to address contemporary e-commerce demands, including mobile-first experiences, headless commerce architectures, progressive web applications (PWAs), and emerging payment methods. The platform emphasizes performance, uptime, and customization flexibility while maintaining backward compatibility—a critical feature that supports long-term merchant relationships and protects existing investments. This commitment to both innovation and stability has enabled Miva to retain customers over extended periods while attracting new businesses seeking a mature, reliable platform with enterprise-grade capabilities at a more accessible price point than traditional enterprise solutions.