AdRoll Reports 45% Drop in Prospecting CPMs Ahead of the Holiday Advertising Season

AdRoll, an AI-powered multichannel advertising platform, today released the Q3 2026 edition of its State of Digital Advertising Report, revealing that display prospecting cost per mille (CPM) fell 45% year over year from July 1 through Sept. 8. Display retargeting CPMs declined 29.1% over the same period, potentially giving holiday marketers a lower-cost window to […]

Last updated Sep 22, 2026 by ATDb automated enrichment